Some incentive strategies consist in offering instant-cash or loyalty currencies that can be exchanged for money.
However, in order to deter respondents who are in search of easy money, we
consider it more appropriate to operate a reward programme that allows
members to cumulate chances to participate in seasonal cash-prize draws.
Each prize is delivered in person
or to a valid Canadian postal address enabling us to ensure the validity of all
of our panellists.
Our experience as
well as the close relationship we have developed with our panellists confirms that
payment is not the main motivation they have for joining our panel. Their
desires to take part in civic processes and share their opinions are the most stimulating aspects.