His training focusing on small group theories, group dynamics and judicious use of projective techniques bestows him the ability to get the information you need in any qualitative research project.

Whether you wish to define a brand's personality and attributes or understand the shortcomings of communication tools, whether you wish to understand the emotional baggage related to a specific medical condition and how this baggage can be used to position a new medical treatment or whether you wish to understand the intrinsic processes of instant gratification related to consumer goods, Maxime hits the spot!

Maxime is Co-President of MBA Recherche since 2000 and is also Chair of the  MRIA's National Annual Conference (Marketing Research and Intelligence Association) that will be held in Montreal in May 2009. Maxime is a member in good standing of the MRIA and MRA.

Clients appreciate her balanced collaborative/autonomous working style and her skill in designing and conducting insightful and pragmatic research that produces actionable recommendations.

With more than 10 years combined experiences in interactive marketing and consumer research, her skills run the gamut from independent expert evaluations, individual user-testing and eye-tracking studies to focus groups and ethnographic research.

Kate has an M.A. in Anthropology and French from Edinburgh University, Scotland. Before joining UX Research & Consulting, Kate worked as an independent consultant serving international clients in both France and Canada. An active member of the Usability Professionals’ Association, Kate is Co-chair of the Usability Professionals' Conference  2008/2009. She is also a professional member of the MRIA.