expertise Recherche Marketing : Études de Marché – Services de terrain | MONTRÉAL
Our Expertise
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For more than 20 years, MBA Recherche has been demonstrating its expertise in market research by delivering data of superior quality gathered using innovative methodologies and technologies.

Thanks to its dedicated project managers who master the intricacies of the Canadian and Quebec markets, to its strict methodological guidelines, as well as its rigorous quality control procedures, MBA Recherche provides its clients with solid results which promote strategic decision making and this, project after project.

MBA Recherche is a member in good standing of the Canadian Research and Insights Council (CRIC), the European Society for Opinion and Market Research (ESOMAR), as well as the Insights Association, and as such, proudly adheres to the codes of conduct and best practices established by these associations.

MBA Recherche, living up to your expectations!

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Our President
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Maxime Bourbonnais (CAIP) is the CEO of MBA Recherche and UX Recherche. With 2 decades of experience both as an industry leading market researcher and focus group moderator, Maxime is an active and recognized leader in his field.

As a formally trained psychosociologist and with clients spanning the entire spectrum of the business-to-business, business-to-consumer and public services, Maxime’s experience and insight have made him one of the most respected practitioners of qualitative and quantitative research. His moderating style, based on small group theory, group dynamics, and projective techniques, generates results that are objective, actionable, and reliable. As well, he is versed in the art of ethnographic research.

Maxime is a member in good standing of the Canadian Research Insights Council (CRIC), of the European Society for Opinion and Market Research (ESOMAR), of the Insights Association as well as of the User Experience Professionals Association (UXPA). He is also highly involved in various industry initiatives, and was Chair of the MRIA's National Annual Conference held in Montreal in May 2009 and is currently a board member of the newly founded Certified Analytics and Insights Professionals association (CAIP).