Eye Tracking

An Eye Tracker is a biometric measuring device. It records the behaviour of a person’s eyes when exposed to visual stimuli. These stimuli can be almost anything, from fixed images, videos, web pages, to simple print documents.

With our eye tracking services, you can finally move beyond the subjective interpretation of visuals, effectively bypassing the human observer, and benefit from an objective, scientific point of view that will help you optimise and perfect the desired impact of your projects.

Applications include:Scan path

  • Web and software usability
  • Advertising testing and optimization
  • Information architecture testing
  • Prototype and product usability testing
  • Icon testing
  • Package design

Used alone or in conjunction with qualitative questioning, eye-tracking studies provide an additional dimension to the measurement of respondents’ experience as well as compelling data visualisations that will increase the client's understanding of results.