MBA Recherche has a team of dedicated CATI and CAWI programmers that are responsible for scripting our telephone and online surveys.
Before any research project, we analyse each and every question, and provide our clients with recommendations regarding their design (wording). We rigorously pre-test every project, making sure that any research anomalies are discovered before real data gathering begins.
We go beyond ‘best practice’ scenarios, and always make sure that the results gathered via our research methods are neutral, objective, and reliable.
Open-ended questions allow for the collection of qualitative information that is inaccessible through other types of questions.
Coding that information simplifies the data, making it as easy to interpret as any other kind of quantitative answers.
Whether we have conducted the data collection or not, our coding services in French and English are at your disposal to help you make the most of your open-ended questions
Whether you are looking for banners, regression analysis, or any other kind of analysis, we have the software (SPSS, Wincross, StatXP, Sawtooth, etc.) and the expertise to tabulate your data, your way.
We offer a meticulous and detail oriented data tabulation and data processing service which begins by discussing the research objectives and project parameters with you to ensure we generate the best insights possible out of your data.
Powerful and flexible multivariate analysis!
MaxDiff is a conjoint analysis methodology that ranks the various attributes of a brand, product or service from most important to least important, or from most attractive to least attractive.
The questionnaires are easy to use because respondents only need to choose the most and least desirable elements from a list of attributes.
This approach is more intuitive than importance ranking, because respondents only need to concentrate on 4 or 5 attributes at a time, instead of a long series of items.